Tag: ux

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Opinion

Why Most Customer Journey Maps are Wrong

Walking alone on a pathway

Customer Journey mapping seems to be a buzzword in the UX and CX space. But before jumping on the journey mapping bandwagon, it’s important to understand how much value they could bring to your organisation, how to use them, and perhaps most misunderstood – how they’re born out of fieldwork, not guesswork. What is a […]

Categories
Opinion

Marketing vs. Product: The great divide?

Photo of Alan Sugar and Clive Sinclair shaking hands

As someone who works with many clients all over the world, I get exposure to a vast array of organisations, team structures and politics, successes and failures. Whilst no two organisations are the same, there is a trend for companies to struggle reconciling the goals and outputs of product teams and marketing teams. The product […]